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president obama has been indecisive unconflicted throughout much of his presidency and many victories can be credited to someone else. this is about an hour. >> host: rich, congratulations on your new, "leading from behind: the reluctant president & the advisors who decide for him." first, tell our viewers how and why he decided to write the book. >> guest: when i sat down and said it wanted to write a book without adjectives. i think there aren't a lot of anti-obama books out there. i didn't want to be either one of those books. i want to read a book to describe it as to what i thought was the most important question, the most interesting question anyway. let's look at barack obama a character. he is the guy that is very public thank you to the experience. his entire place is that the law professors like turn, the committee table in the illinois statehouse during various meetings, but he's never the guy in the front of the room deciding, making the hard calls. he is various little management experience, suddenly he's in the most managerial job in the world. president of the united states
are some sort of discipline testing so the smart campaigns you know and the obama campaign is emblematic of this basically thinking of almost everything the campaign does this somehow formed by data but you know, you get down to the state-level campaigns and they definitely are having you know people who are voter file managers who are doing the data and targeting people who are doing the data. you get up to the presidential campaign and one of the things, after they won the nomination built what they call the data science team and increasingly that sort of function is becoming a core function of the campaign. it used to be that there were lists for fundraising or voter list and you could buy them from vendors or consultants and now, you know, basically it's a core function of a modern campaign to have people especially on the voter side just crunching and processing data. >> host: if any of us were to go into the romney campaign are the obama campaign and we were to look around the headquarters how many people -- is there a lot of young staff? what does it look like? >> guest: chicago d
sort of discipline testing. so the smart campaigns and the obama campaigns are emblematic of this and basically, you know, thinking of almost everything a campaign bus as it is somehow informed by the data one. you get down to the state level campaigns and they definitely are having people who work voter file managers who are just dealing with the data and targeting people just dealing with data you get to the campaigns and one of the things the romney campaign said to do this summer after they won the nomination was and increasingly that sort of function is becoming a core function of the campaign and used to be to the extent you have was fund-raising and you could buy them from the vendors or consultants, and now people will have what they call one different things but there's basically a core function of the modern campaign to have people who are especially on the voter side just country and processing data. >> host: if any of us were to go into the romney campaign or obama campaign and look at the headquarters, are there a lot of young staff? what does it look like? >>
the obama campaign helps give the democrats a major advantage and in the 08 campaign, as i write about in the book come this is an exceptional experience, it is partly because of the long prairie. he is in the stuff that so many of the people on the campaign came into contact with pretty sophisticated tools and in politics, and a lot of those states who are a field director and using the slowly advanced data in 2008 went out and went to state parties or labor unions or institutions on the left and there's a sort of pollination that is taking place that i think a little more active on the democratic side right now than on the republican side. .. and the ore opponents by using data. but there are scrambling to sort of build anything approaching the scaling of the obama campaign and anything approaching l am ambition of the obama campaign. types you can solve in six months are going to be smaller than what you can solve in four years. >> host: doipg you the campaign is going to rely more on messaging or on the targeting techniques. what is is the mix? did does message still matter. is it
Search Results 0 to 3 of about 4